everyday decor
Through high level creative direction + leadership, I aim to inspire and innovate. Centered around key item categories like vases, faux botanicals, dec accents and lighting - stories come to life in trend-relevant, seasonally appropriate product assortments that excite the customer to buy.
Products pictured below are an example of my work for Kohl’s, Inc.
ornaments + decor
trim a tree
Breath of choice and aesthetic voice allows for a broad spectrum of customers to explore and expand their own personal style. Whether through the lens of elevated trend or whimsical novelty, the winter holiday is the pinnacle of seasonal decor.
Setting detailed conceptual direction for both private label and licensing partners*, I understand the tactical intricacies of developing the trim a tree category as well as the need for aesthetic focus and brand clarity.
Products pictured below are an example of my work for Kohl’s, Inc.
*Lauren Conrad, HGTVs Scott brothers, Disney, Marvel, Lucas Films
home fragrance
From scent profile development with fragrance houses to design + conceptual direction for decorative vessels, I have a broad base of knowledge in the home fragrance category. With that, I have expertise in building sales driving core fragrance assortments based on market trend and data, and designing/sourcing decorative vessels and other scent vehicles + accessories such as reed diffusers, wax melts and taper + pillar candles.
Products pictured below are an example of my work for Kohl’s, Inc.
seasonal decor
Helping customers celebrate important moments with indoor and outdoor seasonal decor has led me to consistently deliver newness and innovation in aesthetics and material year over year.
Products pictured below are an example of my work for Kohl’s, Inc.
kids decor
Building completer pieces for the kids room in key item categories of lighting, wall decor, dec accents and functional decor. In Kids Decor, I provide art + concept direction for internal creative teams and collaborate with licensing partners in Disney, Marvel + Lucas films to bring these compelling assortments to market.
Products pictured below are an example of my work for Kohl’s, Inc.